CASE STUDY #4

Primedia Instore was the perfect candidate to benefit from an awareness campaign based solely on online activity. Targeting their very niche market by launching a new product as well driving consumers to their website from carefully selected sites and newsletters, Primedia Instore’s online campaign led to 33 152 hits on their new website over a three month campaign period. Elements included temporary webpage, website, online advertising campaign, 3D screensaver and email signatures.